ブランドアップデート BRAND UPDATE
2024
©
Studio Inc.
Brand Update
GOAL
From Tokyo to the world
To inspire more people to unleash their creative potential, it is essential to evolve Studio’s identity to resonate with a broader audience.
What started as a prototyping tool eight years ago has now evolved to be a platform empowering anyone to unleash their creativity and craft their online presence. The brand assets today need an update to reinforce this product strategy.
“Empowering anyone who seeks to create to craft their imagination” has always been a vision kept close to heart. It’s time to return to this core philosophy, and tell a story not just to designers, but to everyone who is a creator at heart.
PRINCIPLES
1
Creators 1st,
We are The Vessel.
Everyone is a creator, they just need to be empowered. Our role is simplifying their creative process and ensuring their final product shines.
2
Reduce And
Empower Movement.
Minimise and simplify every step along the way. Let creators focus on creativity while the system handles the rest.
3
Silently Bold
But Friendly.
Design boldly with a welcoming touch, balancing daring elements with approachability for an engaging user experience.
DNA
Love from Tokyo
Unbeknownst to us at the time, Japanese aesthetics have always guided our product and marketing decisions.
Japan’s aesthetics guided us not to be loud, but to refrain. It guided us not to overload, but to reduce. It guided us not to self-advocate, but to be useful to the community. Refrain, Reduce, Reciprocate—ideas commonplace in Japanese society, yet intrinsically different than business practices in the West—have always lived in our DNA.
LOGO
A vessel for creativity
Evolving from a flat slash, the updated logo adds dimension to contain the wide spectrum of creativity found now and in the future on Studio.
The logo is not a promotion of us.
It is a celebration of you.
We call this evolved logo “The Vessel.” Different than logos you see in other website tools, or any B2B software for that matter, it is marked by emptiness, or “ma(間)” in Japanese. The negative space invites creators to fill it with their work and their creativity. You and your work complete our logo.
Alongside the logo, we introduce the name "Studio.Design," which will represent us going forward. Together, the logo and the name form a modular logomark that adopts to different contexts.
MOTIF
45° visual language
Turning 45 degrees into our visual identity.
The “／” shape of today’s logo extends beyond the logo and becomes a central element of our visual identity. You will see it used seamlessly in marketing collateral. Over time, the 45° angle will become synonymous with Studio, letting you recognize the brand through this visual cue.
PALETTE
The great reduction
The color palette reduces from bright colors to monochromatic tones. It echoes the white canvas we provide creators to unleash creativity.
With the new palette, our brand steps even further into the background. This way, creators and the work always take the foreground.
TOOLKIT
Bringing it together
Our brand DNA, reflected in the updated logo, motif, and palette, all come together to form our brand toolkit.
But it does not end here.
We look forward to hearing your feedback, and evolving it to become a story between Studio and you.
TEAM
Behind The Scenes
This brand update has been a collaborative effort between Nuevo.Tokyo and Studio.
Both Nuevo.Tokyo and Studio are creative companies based in Tokyo with an international team. Read on for a behind the scenes interview between the founders.
